Marketing program Essay

Maldives Business University

Cover Bed sheet


BTEC HND/Associate Degree in Business (Management/HR/Marketing) Students must fill the relevant parts of the following table. Student 1st Name

Scholar Last Name Pupil ID

Day issued

Time submitted


Abdulla Ali


16th March, 2014

18 Apr. 2014

Affirmation of genuineness

I, these named pupil, hereby confirm that this assignment is my work but not copied or plagiarized. It has not recently been posted as part of any assessment. All the sources, from which information has become obtained for this assignment, have been referenced inside the Harvard structure. I additional confirm that I use read and understood the Maldives Organization School rules and regulations about stealing subjects and burning and consent to be destined by them.

Assignment summary information


Unit 4: Marketing Concepts

Assignment guide


Project type

This really is an individual job.


Send on

Do on

Task 1: (LO1, LO2, LO3, LO4): Plan: Marketing Program

18 Apr. 2014


Task a couple of: (LO4): PPT: Marketing Demonstration

28 Marly. 2014

30 Mar. 2014

An extension has to be applied for in writing by specific students and definitely will only be naturally for valid Extensions


Late distribution

Late submissions will be designated for all degrees but will incur a fine of MVR five-hundred. Assessor(s):

Mister. Sandeep Sikerwar Internal verifier:

Adam Umar

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Assessor's Decision

Interior Verifier's


P 1 . 1

S 1 . a couple of

P 1 . 3

G 2 . one particular

P 2 . 2

L 3. one particular

P several. 2

S 3. three or more

P3. four

P3. 5

P4. you

P 5. 2

G 4. three or more









Sandeep Sikerwar


Day: __/__/__

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Ajumal Abdulla Ali / Scholar ID 914

Page | 1

Ajumal Abdulla Ali



18 April 2014

Ajumal Abdulla Ali / Student IDENTITY 914

Webpage | two


Chapter 1 Professional summary

Chapter 2 Company Introduction

Phase 3 Portions of marketing Procedure

A. Advertising audit

M. Integrated promoting

C. SWOT Analysis

D. Marketing aims

E. Marketing plan

F. Marketing mixture

G. Focus on markets

H. Scope of marketing


Environmental analysis.



T. Options

Phase 4 Marketing orientation

Phase 5 PESTEL analysis and impact on advertising decisions

A. Macro environmental factors

N. Micro environment factors

1 . Stake owners

2 . protegers five forces

Chapter 6th Market segmentation and target market

1 . Principal Target market

installment payments on your Secondary industry

Ajumal Abdulla Ali / Student ID 914

Site | 3

Chapter several Targeting strategy

Chapter almost 8 Analysis buyer buying tendencies

Chapter being unfaithful New market positioning

Part 10 Application process.

1 . Original concept

2 . Verification of ideas

3. Organization analysis

four. Concept explanation

5. application

6. advertising mix issues

7. industry testing

8. pilot launch

9. turns out

Chapter eleven Marketing combine

Chapter doze Distribution method

Chapter 13 Pricing coverage

Chapter 14 Integrated advertising mix

Section 15 Expanded marketing blend

Chapter 18 Consumer market versus organization market

Ajumal Abdulla Ali / Scholar ID 914

Page | 4

1 )

Executive summary

Marketing program is a drafted strategy used by the marketing department to get the providing of products

and services of a business, this can be a reflection of the business on how serious a company is in meeting competitors go on.

Having a good marketing prepare will help transform your life odds against experienced opponents and new entrants. Preparing enables you to identify and take action on numerous trends and consumer choices that other companies have overlooked or totally ignored and to develop and expand your own select group of dedicated customers.

This article will talk about the different elements in creation of any...

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Akrani, G., 2011. Opportunity of Marketing Exploration (MR) -- Branches as well as Areas of MR. [Online]

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Sold at: Abdulla Ali / Student ID 914

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PENDERGRASS, T., 2013. promoting objectives. [Online]

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Sherman, F., 2014. smallbusiness. chron. com. [Online]

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Theodore In. Beckman, W. R. M., 1967. Advertising. 7th impotence. New tork: Ronald Press.

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