Toyota Swot Analysis Article

Toyota SWOT Research

SWOT Analysis:

Strengths:

•New investment by Toyota in factories in the usa and Chinese suppliers saw 2006 profits surge. •Diversified range of products, highly targeted marketing and a commitment to lean making and top quality. •In 2003 Toyota bumped its opponents Ford in to third place, to become the World's second largest carmaker with six. 78 million units. The majority are now saying Toyota can become the largest auto maker surpassing General Motors over the next year. •Uses advertising techniques to identify and meet customer requirements, and as stressed by the circumstance video, upon customer interactions.

Weaknesses:

•Manufacturers need to make sure that it is their particular models that consumers wish versus competitor's. •Most items targeted to the US and The japanese only - shifting focus on the Oriental market. •Movements in exchange costs could view the already slim margins in the car market staying reduced. •Company needs to carefully keep producing cars to be able to retain their operational effectiveness, especially in the case of the Prius, which the example states had a back-order going out with back 6 months.

Opportunities:

•Lexus and Toyota now have a reputation pertaining to manufacturing eco-friendly vehicles. Tuning has RX 400h cross types, and Toyota has it Prius. •Rocketing olive oil prices have observed sales in the new hybrid vehicles enhance. •Toyota in addition has sold on its technology to other motor companies, for example Kia has bought into the technology for its new Explorer SUV Hybrid. •Toyota is to target the 'urban youth' industry. The company offers launched their new Aygo, which is directed at the streetsmart youth industry.

Dangers:

•In june 2006 the company had to recall 88, 000 Sports utility vehicles and get trucks due to faulty front suspension systems. •Toyota faces incredible competitive competition in the car marketplace. Competition is definitely increasing just about every day, with new entrants entering the market supply by china manufacturer, South Korea and new plants in Eastern European countries. •Exposed...



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