Application Of The SMART Model In Two T Essay


Downloaded by simply [BYU Brigham Fresh University] at 09: 45 twenty-two February 2013

Application of the SMART Model in

Two Effective Social Marketing Projects

Brad 1 . Neiger and Rosemary Thackeray


Marketing campaign is best viewed as a systematic, consumer-based planning strategy. The Marketing campaign and Response Tool (SMART), one such approach, was just lately used in two successful marketing projects. This post describes how the SMART style was used in these projects and presents a planning process for well being educators enthusiastic about social marketing.

Marketing campaign is a technique for

strategic planning that spots consumers

at the core of data collection, program

development, and program delivery

(Department of Into the Human Solutions, 1999). The Social Marketing and Response Device (SMART), initial introduced

by simply Neiger and Thackeray (1998) and later

described in detail in McKenzie and

Smeltzer (2001), is one particular model that

illustrates how health teachers can systematically apply social marketing to the preparing process.

The goal of this article is to spell out

how the WISE model was used in

two successful social marketing projects

(Neiger et ing., 2001; Thackeray, Neiger,

Leonard, Ware, & Stoddard, in press) and

to present a planning process for health

educators. The 2 projects were titled

Take in Smart, Approach Smart, that has been designed

to increasefruit and vegetableconsumption

and physical activity between adults within a

work site setting; and Five every day, designed

to improve fruit and vegetable ingestion among middle school learners (grades 7-9).


To the wise model (seeFigure 1) begins

with initial planning. Nevertheless

decisions made in social marketing jobs are consumer-based, it is not uncommon to initially identify a primary purpose

interesting (a health problem or among

its determinants) that creates general

way. Goalswereestablishedto boost

fruit and...

References: (1999). Promoting work out: A guide

intended for community action

Lefebvre, 3rd there’s r. C., & Flora, T. A. (1988). Social

marketing and public health involvement.

McKenzie, T. F., & Smeltzer, M. 1 . (2001).

Neiger, W. 1 ., & Thackeray, 3rd there’s r. (1998). Interpersonal

marketing: Making public health perception.

(1992). Looking for howpeople alter: Application to addictive manners. American Psychologist, 47, 1102-1114.

Thackeray, 3rd there’s r. (2000). Impact of a cultural

marketing campaign in increasing fresh fruit and

Farmer’s Legal rights with Exceptional Reference to Protection of Plant Varieties and Farmers’ Rights Act, 2001 Article