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Application of the SMART Model in
Two Effective Social Marketing Projects
Brad 1 . Neiger and Rosemary Thackeray
Marketing campaign is best viewed as a systematic, consumer-based planning strategy. The Marketing campaign and Response Tool (SMART), one such approach, was just lately used in two successful marketing projects. This post describes how the SMART style was used in these projects and presents a planning process for well being educators enthusiastic about social marketing.
Marketing campaign is a technique for
strategic planning that spots consumers
at the core of data collection, program
development, and program delivery
(Department of Into the Human Solutions, 1999). The Social Marketing and Response Device (SMART), initial introduced
by simply Neiger and Thackeray (1998) and later
described in detail in McKenzie and
Smeltzer (2001), is one particular model that
illustrates how health teachers can systematically apply social marketing to the preparing process.
The goal of this article is to spell out
how the WISE model was used in
two successful social marketing projects
(Neiger et ing., 2001; Thackeray, Neiger,
Leonard, Ware, & Stoddard, in press) and
to present a planning process for health
educators. The 2 projects were titled
Take in Smart, Approach Smart, that has been designed
to increasefruit and vegetableconsumption
and physical activity between adults within a
work site setting; and Five every day, designed
to improve fruit and vegetable ingestion among middle school learners (grades 7-9).
METHODS AND RESULTS
To the wise model (seeFigure 1) begins
with initial planning. Nevertheless
decisions made in social marketing jobs are consumer-based, it is not uncommon to initially identify a primary purpose
interesting (a health problem or among
its determinants) that creates general
way. Goalswereestablishedto boost
References: (1999). Promoting work out: A guide
intended for community action
Lefebvre, 3rd there’s r. C., & Flora, T. A. (1988). Social
marketing and public health involvement.
McKenzie, T. F., & Smeltzer, M. 1 . (2001).
Neiger, W. 1 ., & Thackeray, 3rd there’s r. (1998). Interpersonal
marketing: Making public health perception.
(1992). Looking for howpeople alter: Application to addictive manners. American Psychologist, 47, 1102-1114.
Thackeray, 3rd there’s r. (2000). Impact of a cultural
marketing campaign in increasing fresh fruit and